Krister Haggstrom

Krister Haggstrom is a seasoned executive with extensive experience in digital marketing, e-commerce, and international sales management. Currently serving as VP Global Digital Presence and Data at EETech since January 2024, Krister previously held multiple senior roles at PEI-Genesis from July 2018, including Sr. Director of EMS & E-Commerce and Chief Digital Officer, where a new Global Digital Business Unit was established. Prior experience includes leadership positions at Future Electronics and Digi-Key Corporation, focusing on business growth and local infrastructure development across EMEA and Asia Pacific. Krister's career began at Future Electronics in 1991, culminating in the role of Vice President/Managing Director for Europe. An educational background in Business, Marketing, and Languages was obtained at Marks Gymnasium.