Henna Mäkäläinen

Henna M. possesses extensive experience in affiliate management and marketing, currently serving in an affiliation role since March 2024 for a new operator under a Curacao license. Prior experience includes leadership positions at Esports Entertainment Group, where Henna held the roles of Head of Affiliates and Key Affiliate Manager, managing acquisitions such as Lucky Dino Gaming Ltd and AFFMore. Additional roles include Head of Affiliates at AFFmore, Affiliate Manager at Premier Gaming, and Senior Affiliate Manager at Cashmio Online Casino, focusing on strategy, budgeting, and team leadership. Henna's career began in customer service at IBM, culminating in a Bachelor of Business Administration from Savonia University of Applied Sciences, with a focus on leadership, management, entrepreneurship, and marketing.