Chris F.

Director of Growth at Pela Case

Chris F. has a strong background in growth marketing and digital strategy. They began their career at Bridging Digital as the Co-Founder and Head of Marketing and Operations, where they focused on digital marketing strategy and execution for Chinese brands entering English-language markets. Chris recruited and managed a team responsible for all aspects of clients' English-language digital presence, including crowd-funding campaigns, social media, and lead generation.

After Bridging Digital, Chris joined CASETiFY as an Assistant Growth Marketing Manager. In this role, they led the performance marketing team and were in charge of strategy and execution for the company's Google Ads account. They also played a key role in the company's entry into linear TV ads, and provided e-commerce analysis of revenue trends to the CEO. Additionally, Chris worked on developing a new brand positioning strategy for the company.

Currently, Chris is working at Pela as the Director of Growth. Prior to this position, they held roles at Pela as a Senior Growth Marketer and Growth Marketer. Further details about their responsibilities and accomplishments in these roles are not provided.

Chris F. has studied Financial Economics at York University. Their education history does not specify the start or end years of their time at the university, indicating that further details are not provided. In addition to their degree in Financial Economics, Chris F. has obtained the Advanced Google Analytics certification from the Google Analytics Academy in November 2019. No other education history is available beyond this information.

Links

Previous companies

CASETiFY logo

Timeline

  • Director of Growth

    December, 2021 - present

  • Senior Growth Marketer

    July, 2021

  • Growth Marketer

    January, 2020

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