Pelican Parts
Vicharin Vadakan has an extensive work experience spanning over several companies. Vicharin began their career at Initiative Media in 1997 as a Senior Media Planner, where they supervised account teams and managed budgets for various industries. From 2002 to 2004, they worked at Ford Motor Company as a Marketing Manager, leading the successful launch of the Ford Escape Hybrid and Volvo XC90. Vicharin then joined Activision Inc. in 2005 as Director of Marketing, Global Brand Management, overseeing the global brand strategies for multiple franchises. In 2013, Vadakan joined Adornably as the CMO, where they led the company's brand strategy and marketing efforts, resulting in the company winning the 2014 Webby for the Best Mobile Shopping Experience. Finally, they joined Pelican Parts in 2015 as the VP of Marketing, responsible for driving overall product revenue growth and overseeing various marketing channels.
Vicharin Vadakan obtained a Bachelor of Science degree from the Massachusetts Institute of Technology between 1993 and 1997. Vicharin later pursued a Master of Business Administration at Harvard Business School from 2000 to 2002.
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Pelican Parts
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Pelican Parts is THE destination for automotive enthusiasts seeking an engaging experience to fulfill their automotive pursuits. As the leading source of car parts for the European automobile industry, including Porsche, BMW, Mercedes Benz, Volkswagen, Audi, Saab, Volvo and Mini, we are committed to providing our customers with everything they need for their car project, including parts, accessories, technical resources and community. • We offer the most extensive and competitively priced selection of Genuine, OEM and aftermarket parts in the industry with over a million part numbers to help with maintenance, upgrades and hard-to-find parts. • We provide a comprehensive selection of accessories including specialty gifts like keychains, posters and other fun stuff, car care, interior/exterior style finishes, garage gadgets, and thousands of tools. • We produce and manage thousands of “how to” tech articles to help the DIY (do-it-yourself) enthusiast with their car projects. Our founder is a well-known published author of several car DIY books. • Our sponsored community is one of the largest 500 communities in the world with tens of thousands of car enthusiasts visiting daily to help one another out, post their own cool projects, stories and classifieds. We at Pelican believe the automobile provides wonderful opportunities to exercise our independence and spirit, to channel our creative expression working with our hands and minds together, even in this increasingly technological world. Everything we do is designed to give the car enthusiast an empowering and fulfilling experience to pursue their (and our) love of cars. Specialties: Engaging and empowering the community in the fulfillment of their automotive pursuits! We have committed to our customers to provide a platform that contains every technical resource, countless amounts of parts and accessories, and a community to socialize about our passion and yours.