Vicharin Vadakan

VP of Marketing at Pelican Parts

Vicharin Vadakan has an extensive work experience spanning over several companies. Vicharin began their career at Initiative Media in 1997 as a Senior Media Planner, where they supervised account teams and managed budgets for various industries. From 2002 to 2004, they worked at Ford Motor Company as a Marketing Manager, leading the successful launch of the Ford Escape Hybrid and Volvo XC90. Vicharin then joined Activision Inc. in 2005 as Director of Marketing, Global Brand Management, overseeing the global brand strategies for multiple franchises. In 2013, Vadakan joined Adornably as the CMO, where they led the company's brand strategy and marketing efforts, resulting in the company winning the 2014 Webby for the Best Mobile Shopping Experience. Finally, they joined Pelican Parts in 2015 as the VP of Marketing, responsible for driving overall product revenue growth and overseeing various marketing channels.

Vicharin Vadakan obtained a Bachelor of Science degree from the Massachusetts Institute of Technology between 1993 and 1997. Vicharin later pursued a Master of Business Administration at Harvard Business School from 2000 to 2002.

Links

Previous companies

Initiative logo
Activision logo

Timeline

  • VP of Marketing

    January, 2015 - present