María Lucía Descalzo

María Lucía Descalzo is a Product Strategy Manager at Pelmorex Corp since August 2022, focusing on enhancing the B2B data business and leading the strategy for adtech products in the Spanish market. Prior to this role, María Lucía worked at PRISA Brand Solutions from March 2014 to 2021, where responsibilities included developing new advertising products and optimizing existing ones across various media outlets. During earlier tenure at PRISA Noticias, María Lucía held positions as a Senior Product Manager for both EL PAIS and Diario AS, as well as served as a Financial Controller. Previous experience includes financial roles at The Coca-Cola Company and Deloitte Argentina. María Lucía holds a postgraduate degree in Online Marketing and Digital Strategy from EAE Business School and a degree in Public Accounting from the University of Buenos Aires.