Christian Verdú

Christian Verdú has a diverse work experience spanning over two decades. ★ Christian started their career as a Web Producer at Barcelona Virtual in 2000 and then worked as a Web Developer and Owner at Tea with Gaudi from 2004 to 2008. Christian joined Random House Mondadori in 2008, where they initially served as a Webmaster and later became a Social Media Manager, responsible for managing the company's social networks and community management.

In 2012, Christian joined Penguin Random House Grupo Editorial as the Head of Digital Marketing. In this role, they developed the company's online marketing strategy, focusing on marketing analytics and consumer insights. ★ Christian also built a strong online presence for the company, including numerous websites, a social network with over 1000 literary blogs, and a large following on social media platforms.

In 2015, Christian took on a part-time role as an Associate Professor of Digital Marketing at the Universitat Oberta de Catalunya (UOC). ★ Christian then returned to Penguin Random House Grupo Editorial in 2016 as the Director of E-commerce, Consumer Analytics, and New Business. In this position, they generated online sales, provided audience insights, and developed projects to reach new audiences.

Recently, Christian became a DAO Member at Friends with Benefits, a network of collaborators and a decentralized creative studio. Overall, Christian's work experience showcases their expertise in digital marketing, e-commerce, consumer analytics, and social media management.

Christian Verdú has a diverse education history. ★ Christian holds a Master's Degree in Literature and Arts from the University of Oxford. In addition, they have a Certificate in Data-driven Marketing from Cornell University and completed an Executive Education program in PFO (Blue Ocean Strategy & Value Creation) at INSEAD. Christian Verdú also has a Cert★ Christian in Philosophy from the University of Oxford and a Diploma de extensión universitaria in Marketing e investigación comercial from Universitat Oberta de Catalunya. Furthermore, they obtained their Baccalauréat in Lettres-Langues from Lycée Français de Barcelone.

Christian Verdú has also obtained several additional certifications in various subjects. These include the W3C Certified Introduction to Web Accessibility from edX, Metaverse and NFT Strategy for Brands from Nas Company (formerly Nas Academy), Certified Metaverse Expert from Blockchain Council, Advanced CRM Implementation Certificate Program from the Association of National Advertisers, CRM & Attribution Certificate Program from the Association of National Advertisers, Brandwatch Foundations Certificate from Brandwatch, E-commerce Expert from ThePowerMBA, Digital Behavior Change Expert from AlterSpark - Psychology of UX, Design & Marketing, Digital Psychology Specialist from CXL Institute, Psychology and neuroscience for CRO from CXL Institute, Applied Neuromarketing from CXL Institute, and Certified Educator from Google.