Adam Landeka

Adam Landeka is an experienced leader in the sportsbook industry, currently serving as Vice President of Sportsbook Strategy and Growth at PENN Entertainment, Inc. since December 2024. Prior to this role, Adam held various positions at theScore, where responsibilities included overseeing product management and directing the sportsbook platform. Adam's career includes consultancy work in igaming, as well as leadership roles at Superbet and Paddy Power Betfair, where significant contributions were made during the merging period. Adam's extensive background in risk management and trading, particularly in tennis and multiple sports, has been demonstrated through various positions since 2003, alongside a solid educational foundation in electrical engineering and computing from the University of Zagreb.