Denise Tooman

VP, Marketing, Strategic Industry Group at PMC

Denise Tooman is PMC’s Vice President, Marketing. In her role, she develops innovative programs to engage audiences and enhance partnerships across PMC’s portfolio of brands. Denise sits within PMC’s Strategic Industry Group.

She joins the team with 20+ years of experience, primarily focused on building thoughtful partnerships and creating immersive experiences for brands and consumers. Most recently, she worked at Live Nation Entertainment within the media and sponsorship team, where she directed the brand strategy and created bespoke marketing programs and artist content at live events and festivals. While at L’Oreal, Denise led integrated and experiential marketing, establishing Garnier’s music strategy by creating breakthrough partnerships and activations at events and music festivals from Bonnaroo to SXSW. She also orchestrated the NY Fashion Week sponsorship for Maybelline and pioneered the brand’s talent and influencer programs.

In this role, Denise will continue to lead storytelling and create marketing partnerships while unifying PMC’s portfolio of brands and their world class content, data, products and platforms under a clear, demonstrable value proposition.

Denise graduated from Bernard M. Baruch University in NYC with a Bachelor of Business Administration in Marketing.


  • VP, Marketing, Strategic Industry Group

    Current role

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