Katrina Barlow

VP, Business Development at PMC

Katrina Barlow is Penske Media’s Vice President of Business Development responsible for building emerging businesses and growth opportunities for PMC’s expanding portfolio of digital brands and live events.

Katrina was previously Vice President of Business Development at Vox Media, where she developed strategic partnerships with major platforms, media publishers and consumer brands. While at Vox Media, Katrina diversified Vox Media’s revenue streams by expanding new business lines and company initiatives through advertising and licensing partnerships, publisher collaborations, SaaS business models and financial grants. Prior to Vox Media, she worked at Apple News and the Seattle Times, where she was a staff contributor to two Pulitzer Prizes.

Katrina received an MBA from Yale School of Management and a BA from Whitman College and is based in Los Angeles.


Previous companies

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  • VP, Business Development

    March, 2023 - present