Caitlin Carlson

Caitlin Carlson serves as the Director of Client Activation at Dotdash Meredith since July 2022, having previously held the position of Associate Director in the same department. In this role, Caitlin leads the Home and Consumer Packaged Goods vertical, coordinating program activations and engaging in both pre-sale and post-sale discussions. Prior to her tenure at Dotdash Meredith, Caitlin was employed at Meredith Corporation as a Senior Manager of Client Activation, where responsibilities included producing integrated marketing programs and collaborating with various internal and external stakeholders to ensure project execution adhered to specifications. Caitlin's career also includes roles as Manager and Associate Manager of Client Activation at Time Inc., and an Executive Assistant to the head of the Retail, Apparel & Luxury Practice at EgonZehnder. Additional experience encompasses positions in marketing and promotions with WBZ-FM The Sports Hub and Red Bull, as well as foundational work in bank operations at Danversbank. Caitlin holds a Bachelor's degree in Communication and Sports Management from Southern New Hampshire University.