Samantha Lyon

Samantha Lyon is a seasoned digital marketing professional with extensive experience in content creation, SEO, and digital PR. Currently serving as the Digital Marketing Manager at People Insight since July 2024, Samantha has previously held roles at Videosoft Global as a Content Writer and at Content Marketing Matters as an SEO Copywriter and Content Strategist. Notable past positions include Senior Account Manager for Digital PR at The Brains and Digital PR & Content Marketing Account Strategist at Exposure Ninja. Samantha holds a Master of Science in Criminology and Criminal Justice and a Bachelor of Arts in Publishing with English from Loughborough University. Key competencies include content optimization, keyword research, and strategic backlinking, all aimed at enhancing client visibility and engagement across various sectors.