Amy Morgan

Amy Morgan is an experienced strategy director with a diverse background in brand strategy, marketing communications, and client management. Currently serving as Strategy Director at People Made since April 2022, Amy leads strategic initiatives for major global clients such as AstraZeneca and Sony Music Group, in addition to heading the AI task force. Prior roles include Strategy Director at Mash and Senior Brand Strategy Consultant at Brand Architect, with a focus on brand positioning and identity development. Amy's extensive career also features leadership in various consultancy roles, including as Owner of The Brand Architect and Senior Account Director at DDB UK. With a strong educational foundation that includes ongoing studies at Goldsmiths, University of London, and a certification in Strategic Thinking, Amy demonstrates a commitment to professional development and thought leadership within the creative sector.