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Thanos Exarchos

Manager, Performance Marketing (b2b) at Plusgrade

Thanos Exarchos is a seasoned marketing professional currently serving as the Manager of Performance Marketing (B2B) at Plusgrade since May 2024, where Thanos oversees media buying for lead generation and pipeline growth of a newly acquired software product. With extensive experience in growth marketing, Thanos has also worked as a freelance consultant since October 2020 and previously held positions such as Senior Paid Media Strategist at Directive, managing enterprise-level B2B clients with substantial yearly budgets, and User Acquisition Manager at PlayFitt, where Thanos developed the ad ecosystem for a mobile app. Thanos's career includes roles in performance marketing and paid acquisition at Life House and LANDR Audio Inc., respectively, demonstrating expertise in campaign management, analytics implementation, and strategic optimization across various platforms. Thanos holds a Bachelor of Arts in Communication and Media Studies from Concordia University.

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Plusgrade

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Plusgrade is a provider of upgrade solutions, a key segment of the fast-growing ancillary revenue and merchandising sector in the global airline industry. Its software solutions provide its global base of customers with meaningful incremental revenue and controls, allowing them to enhance and optimize revenue across classes of service. Plusgrade’sproprietary SaaS platform has received accolades from industry-wide participants and many distinguished media publications. Founded in 2009, Plusgrade is headquartered in Montreal, Canada with offices in Singapore and New York.