Adriaan Lathouwers

Adriaan Lathouwers is an accomplished marketing professional with extensive experience in the beverage industry. Currently serving as Global Marketing Manager for Pepsi at PepsiCo since October 2016, Adriaan has held various roles including Senior Brand Manager for Pepsi & Rockstar and Marketing Lead for Rockstar in North West Europe. Prior to PepsiCo, Adriaan worked at Anheuser-Busch InBev as a Brand Management professional for Jupiler and Cubanisto. Adriaan's early career includes a Vice-President position at Ekonomika and board membership at Tenza VZW, a tennis club, where responsibilities included tournament organization and financial oversight. Adriaan holds a Master's degree in Business Economics with a focus on Marketing and Finance from KU Leuven.