Erin Higgins

Erin (McCarthy) Higgins is an experienced professional with a strong background in social media management and strategy. Erin has held several significant roles at PepsiCo, including Social Media Director, Senior Associate Social Director, and Associate Social Director. Prior experience includes positions at The Integer Group as Social Media Lead and Supervisor of Consumer Engagement, as well as Senior Strategy Manager. Erin also served as a Project Coordinator at MEplusYOU Agency and completed internships in sales and marketing at Moet Hennessy USA and in accounting at Glazer's Distributors, Inc.