Perceptual Advisors LLC
Will McGuinness is currently the Managing Director of Communications and Head of Education & Non-Profit Practice at Perceptual Advisors LLC. Will is also the Principal Owner of Wm., and the Director of Marketing and Communications at Scheck Hillel Community School. As an Associate Faculty at Columbia University, Will teaches the course “Collaboration at Scale: Leading Boundary-Spanning Coalitions.” Will has a background in social media and digital strategy, having held positions such as Director of Social Media & Digital Strategy at 2U and Director, Social Media and Off-Platform Growth at Understood. Will has a Master of Science (M.S.) in Knowledge and Information Strategy from Columbia University and a Bachelor of Science in Journalism from the University of Massachusetts Amherst.