Justin Racine

Justin Racine serves as Principal of Unified Commerce Strategy at Perficient, focusing on developing digital commerce experiences for Fortune 500 brands. With a rich background in commerce strategy, Justin has previously held roles including Director of Lead Commerce Strategist and Senior Commerce Consultant at Perficient, contributing to the enhancement of client commerce workflows. Additional contributions include being a Contributing Author for CMSWire, where Justin has received recognition as Contributor of the Year for two consecutive years. Advisory positions at the University of Houston and Western New England University further exhibit Justin's commitment to shaping the future of customer experience education. Previously, Justin held leadership roles in marketing and eCommerce at Geriatric Medical and Invacare Corporation, successfully integrating eCommerce platforms and managing substantial business categories. Justin holds a Bachelor of Science degree in Business Administration from Western New England University.