Luz Valdes Miranda

Luz Valdes Miranda possesses a diverse background in customer service and trade marketing, currently serving at Performance Friction since September 2022. Previously, Luz held the position of Trade Marketing Consultant B2B B2C at Licores Eduardo Castillero SA, leading a brand launch project that encompassed various aspects of branding, packaging, and eCommerce. Experience includes roles as an eCommerce Consultant at Guidance Group Panama SA, Planning Agent at Klüber Lubrication, and Digital Project Manager at Atlantis Internacional S.L., among others. Luz co-founded Brandfie Worldwide S.L., gaining recognition from investors and achieving semifinalist status at TechCrunch 2016. Education includes a Master's degree in Information and Knowledge Society from Universitat Oberta de Catalunya and a Bachelor's degree in Marketing & Advertising from Universidad Latinoamericana de Ciencias y Tecnologia.