Elizabeth Michals

Elizabeth Michals is a skilled Senior UX/UI Designer at Perkins&Will, with a strong track record in product design and graphic design. Previously, as Lead Product Designer for CircleIt and DigitalWill.com, Elizabeth significantly enhanced user engagement through innovative design strategies, achieving a conversion rate increase from under 10% to 40% within a week for CircleIt and generating over 25,000 digital wills shortly after the mobile app launch. Elizabeth's experience also includes previous roles in the book publishing and gift industry, as well as notable contributions to marketing collateral for major brands. Elizabeth holds a Bachelor of Fine Arts in Illustration from Syracuse University and has furthered skills through the Interaction Design Foundation.