Brendan Coogan

Brendan Coogan is an experienced executive currently serving as the Chief Transformation Officer for Africa & Middle East and previously for South Africa & Sub-Saharan Africa at Pernod Ricard since April 2016. Coogan has a successful track record in total business management, having led the Sales, Marketing, and Finance teams for Travel Retail across the Pacific region. Prior to this role, Coogan was the National Business Manager at Woolworths Group, overseeing significant strategic initiatives. Brendan's career also includes positions such as Category Director at Accolade Wines, Head of Innovation and National Category Manager at Pernod Ricard Australia, and National Grocery Manager at nudie Foods. Educational qualifications include a Bachelor of Business in Marketing from the University of Western Sydney and an Advanced Diploma of Business in Marketing from TAFE NSW.