Nicolas Oudinot

Nicolas Oudinot currently serves as the CEO of the Direct-to-Consumer Business Unit at Pernod Ricard since November 2022, overseeing brands like The Whisky Exchange and Bodeboca. Prior to this, Nicolas held several key positions at Gucci, including EVP of New Businesses and CEO of Gucci Vault, where a unique retail concept featuring exclusive vintage pieces and collaborations was established. Additionally, Nicolas was the Chief Digital Officer responsible for Gucci's eCommerce performance and client services, and a member of the Executive Committee. Earlier experience includes strategic roles at Kering and Yves Saint Laurent, as well as a principal position at The Boston Consulting Group, where a focus on luxury branding and business strategy was maintained. Nicolas holds a degree from CentraleSupélec and attended Lycée Sainte-Geneviève.