Business Strategy and Development

The Business Strategy and Development team at Pernod Ricard is responsible for crafting and executing strategic initiatives to drive growth, enhance market presence, and optimize performance. This team oversees national accounts, retail sales, and e-commerce strategies, manages global mergers and acquisitions, and spearheads strategic projects. Additionally, they conduct market analysis and performance evaluations to inform decision-making and ensure sustainable business development across various regions, including Africa and the Middle East.