Marketing and Brand Management

The Marketing and Brand Management team at Pernod Ricard is responsible for developing and executing marketing strategies to enhance brand visibility and drive sales across its diverse portfolio of spirits and wines. This team collaborates globally to create innovative campaigns, conduct market research, and leverage insights to ensure successful brand positioning and consumer engagement, all while adapting to regional market dynamics. Key roles include overseeing brand development, digital media strategies, and trade marketing efforts to promote premium offerings like Jameson, Chivas Regal, and Absolut.