Robert B.

Vice President, Global Strategy And Product Management at Pershing

Robert B. has a diverse work experience spanning over three decades. Robert most recently worked at BNY Mellon | Pershing as the Vice President of Global Strategy and Product Management, where they implemented and managed the go-to-market strategy for the client-facing marketing portal, Marketing Center. Prior to this, they held various roles at Penn Mutual, including Director of Social Media, AVP Interactive Marketing, Director of E Business Communications, Manager of EBusiness Communications, and Manager of Marketing Communications. At Penn Mutual, Robert was responsible for launching and managing the social media team, driving significant growth in engagement across multiple platforms, and overseeing the strategic direction and content strategy of web properties. Before joining Penn Mutual, they worked at CoreStates Bank as AVP of Retail Marketing and at PNC Bank as a Senior Communications Officer in the Marketing and Public Relations Department.

Robert B. has a BA degree in Telecommunications Management and Psychology from Syracuse University. Robert also holds various certifications including Jira Fundamentals Badge, Advanced Social Media Strategy Certificate from the S.I. Newhouse School of Public Communications at Syracuse University, Spredfast Intelligence Certification, Certified Usability Analyst (CUA) from Human Factors International, and Certified SAFe® 5 Product Owner/Product Manager from Scaled Agile, Inc.

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  • Vice President, Global Strategy And Product Management

    March, 2019 - present