Caroline Beesley

Caroline Beesley is currently the Head of Loyalty & CRM at Pets at Home, a position held since October 2023. Previously, Caroline served as the Head of Marketing & Media at Co-op from December 2016 to August 2023, where responsibilities included managing a multi-million pound budget to develop comprehensive marketing strategies and deliver impactful outcomes across various channels. Caroline also held the position of Head of Digital Marketing at Co-op, focusing on transformative digital solutions that enhanced overall revenue and ROI. Experience includes serving as Director of Online Performance at LateRooms.com, where oversight of profitable revenue acquisition was a primary responsibility, and Industry Manager at Google, monitoring media agency performance across diverse industries. Caroline's earlier roles include positions at Carat and Peacocks, contributing to a robust career in digital and performance marketing. A graduate of The Manchester Metropolitan University, Caroline earned a BSc in International Fashion Marketing.