Erika Salgado Guerra

Erika Salgado Guerra has a diverse and extensive work experience in marketing and leadership roles. Erika is currently the Chief Marketing Officer at PharmaCann Inc, a position they have held since January 2022. Prior to that, they were the Vice President of Marketing - CMO at PharmaCann Inc starting in October 2020.

Before joining PharmaCann Inc, Erika worked at PepsiCo for many years. Their roles at PepsiCo included Founding Partner, Marketing Senior Director at Pepsico Hive, where they served from September 2018 to October 2020. Additionally, they held the position of Global Senior Marketing Director - Nutrition, overseeing brands such as Tropicana, Naked, Alvalle, and Kevita. Erika also created Nootra for the US market and led the Global Innovation Agenda for Nutrition in multiple regions, achieving over $834MM in sales.

Erika also served as the Head of Salty Snacks Brazil Business - Marketing Senior Director at PepsiCo. In this role, they oversaw the total salty snacks category in Brazil, managing brands like Doritos, Cheetos, Lays, Ruffles, Elma Chips, and Lucky. Erika led a consumer-centric total agenda, developed strategic plans, and led a marketing team. Their work contributed to over R$2.5 billion in revenues for the company.

Prior to their time in Brazil, Erika was the Marketing Director for Salty Snacks at PepsiCo, focusing on brands such as Cheetos and local brands. During their tenure, they successfully led a recovery journey for the business through price strategy, innovation, client proximity, sales leadership, and best practices.

Earlier in their career, Erika worked as a Marketing Manager for Quaker and Coqueiro at PepsiCo, and as a Marketing Manager for Retail at GPA.

Throughout their career, Erika has received recognition for their exceptional work, including receiving the Best Manager Prize across the Americas at PepsiCo.

Overall, Erika Salgado Guerra has a strong track record in marketing and leadership roles, especially in the food and beverage industry, with a focus on innovation, strategic planning, and driving business growth.

Erika Salgado Guerra's education history includes a Bachelor of Business Administration (BBA) degree from ESPM Escola Superior de Propaganda e Marketing, which they completed between 1998 and 2001. Erika also pursued a Master of Business Administration (MBA) in Business Administration and Management, General from FGV - Fundação Getulio Vargas, from 2003 to 2004.