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Sierra Alvis Robinson (she/her)

Director, Content at Phase2

Sierra Alvis Robinson (she/her) has a long and varied work experience. Sierra began their career in 2000 as Creative Services Manager at MyPrimeTime, Inc., where they managed a 10-person creative team to publish twice-daily editorial content for a lifestyle website. In 2002, they moved to InMotionMedia Inc. as a Content Strategist, designing content for a diverse group of nonprofit clients. In 2003, they joined the University of California, San Francisco as Communications Manager for the Office of Student Life, where they managed strategic communications and provided front-end web development. In 2014, they were appointed Associate Director of Communications at the University of California, Berkeley, leading an in-house creative agency and overseeing data-driven digital outreach campaigns. In 2017, they moved to 2U as Vice President and General Manager, managing key university relationships and all cross-functional internal operations. In 2018, they joined Dominican University of California as Senior Marketing Director and Executive Marketing Director, leading the 800+ page redesign of Dominican.edu in Drupal 8. Most recently, in 2021, they were appointed Director, Communications & Content and Senior Content Strategist at Phase2, where they craft strategic messaging, storytelling, and content strategy.

Sierra Alvis Robinson earned their Bachelor's degree in Creative Writing from San Francisco State University between 1996 and 1998.

Links

Previous companies

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Timeline

  • Director, Content

    September, 2021 - present

  • Senior Content Strategist

    April, 2021