Farida Kassem

Farida Kassem possesses a solid background in media management and integrated marketing communication, currently serving as Media Manager at PHD since February 2023. Previously, Farida held the position of Senior Integrated Media Executive at Mindshare from October 2022 to January 2023, and earlier as Integrated Media Executive at Mindshare from September 2021 to June 2022. Additional experience includes a Research Intern role at Research Consultancy in May 2021 and Account Manager at The Creative Zone - Egypt in early 2020, as well as a marketing internship with The Coca-Cola Company in mid-2018. Farida's educational qualifications include a Bachelor of Arts in Integrated Marketing Communication from The American University in Cairo, a Bachelor's degree in Business/Corporate Communications from Danmarks Medie- og Journalisthøjskole, and A-Level and IGCSE from Modern English School.