Kubilay Gursel

Kubilay Gursel, Ph.D., serves as the Executive Director of Data Science at PHD since October 2017, leading logfile analytics for media clients. Previously, Gursel held the position of Senior Director of Marketing Sciences at PHD Chicago, where responsibilities included designing global omni-channel marketing measurement strategies. Prior roles include Divisional Vice President of Digital Marketing & Analytics at Sears Holdings Corporation, Vice President of Advanced Analytics at Starcom MediaVest Group, and Director in Modeling and Analytics Solutions at IRI. Gursel began a career in academia as an instructor at Iowa State University and Bilkent University. Gursel holds a Ph.D. in Economics and a Master's in Statistics from Iowa State University, alongside a Master of Arts in Economics from Western University and a Bachelor's in Electrical and Electronics Engineering from Bilkent University.