Yanyan J.

General Manager, Taiwan at Philip Morris International

Yanyan J. is an accomplished executive with extensive experience in marketing and strategy across multiple industries. Currently serving as General Manager for Taiwan at Philip Morris International since September 2020, Yanyan has also held roles such as Vice President for Strategy in East Asia, Australia, and Duty Free, as well as Vice President for Smoke-Free Products in the Americas, and Vice President for the Commercial sector in Latin America and Canada. Prior to this, Yanyan was the Senior Vice President of Marketing and General Manager of eCommerce at ecoATM Gazelle, overseeing global consumer marketing initiatives. Experience includes leadership positions at Huawei as Vice President of Marketing and Chief Marketing Officer, and at Qualcomm as Director of Global Brand and Advertising. Yanyan’s background also includes founding a luxury children's wear brand, and key marketing roles at Nokia, where responsibilities encompassed marketing strategy and global product launches. Academic credentials include an Executive Program from INSEAD and an MBA from The University of Texas at El Paso, along with a BBA from Helsinki School of Economics and Business Administration.

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