Alex Hetu

Alex Hetu has a diverse work experience in the gaming industry. Alex is currently working as a Game Director at Phoenix Labs since 2021. Prior to that, they served as a Senior Technical Game Designer at PopCap Games from 2019 to 2021, where they conducted extensive research and data analysis for designing a mobile action RPG. Alex also designed core gameplay systems and implemented them using UE4 Engine.

Before joining PopCap Games, Alex worked at Electronic Arts (EA) as a Lead Game Designer for the game Command & Conquer: Rivals. During their time there from 2017 to 2019, they led development pods and conducted research to inform gameplay and monetization systems for the game. Alex also ran user testing groups for design validation.

Alex has also worked as a Lead Designer and Founder at Spiritwalk Games from 2014 to 2017, where they designed levels, combat mechanics, and economy systems for the game Shardbound. Additionally, they oversaw project development and set development priorities.

Prior to that, they worked at Electronic Arts (EA) - Waystone Games as a Lead Systems Designer for the game Dawngate from 2012 to 2015. Alex was responsible for designing various core game features, UI/UX elements, and map layouts.

Alex's earlier work experience includes roles at Riot Games, Electronic Arts (EA), and PopCap Games. At Riot Games, they served as an Associate Designer for League of Legends, where they designed champion kits, abilities, and items. Alex also balanced and tuned the live game. At Electronic Arts (EA), they worked on an unannounced console MMO project and MySims Kingdom as an Assistant Designer, where they designed levels, gameplay flow, and quests.

Overall, Alex Hetu's work experience showcases their expertise in various aspects of game design, including research, systems design, level design, and project management.

Alex Hetu attended the University of Southern California from 2007 to 2011, where they earned a Bachelor of Science degree in Computer Science.