Phothera Phototherapy
Khalid Peerzada serves as Vice President of Marketing at Phothera Phototherapy, overseeing marketing, product strategy, and customer experience within Madison Industries’ Medical division since July 2025. Prior experience includes roles as Head of Product and Marketing at a stealth health-tech startup from January 2024 to August 2025, where data-driven product development and marketing frameworks were established, and Director of Product Marketing & Strategy at Cue Health from January 2022 to December 2023, focusing on product-market fit and growth initiatives. Notable achievements include defining a $2B market opportunity in partnership with Ernst & Young and driving substantial revenue growth and brand success during a significant tenure at CooperVision, from May 2013 to 2021. Khalid's academic credentials include advanced studies in corporate innovation and digital marketing from Stanford University and Northwestern University, as well as a Bachelor of Engineering in Computer Science from Birla Institute of Technology, Mesra.
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Phothera Phototherapy
We’re proud to introduce Phothera, a brand that unites the expertise and innovation of Daavlin and NatBio (National Biological) to deliver advanced phototherapy solutions. Phothera combines trusted care, streamlined technology, and a broader range of customizable home phototherapy options to optimize treatment outcomes. With expanded in-network coverage and enhanced accessibility, we are committed to improving phototherapy for both healthcare providers and patients. More than just a new name, Phothera represents our dedication to innovation and better care for all.