Lars Michel

Lars Michel is currently the Executive Director Strategy & Business Development at PIA Media, where he works with over 500 digital experts to shape the future of marketing. Prior to his current role, Lars held various leadership positions in companies such as Wavemaker Germany, fischerAppelt, BBDO Live, and MEC. He graduated from Deutsche Sporthochschule Köln in 2005. Lars is a seasoned professional with extensive experience in strategy, business development, and brand activation.