Heléne Wallin

Heléne Wallin has a diverse work experience spanning over several industries. Heléne worked as the Head of Campaign Sales at Pierce Group - Riders in Ecommerce from 2023. Prior to that, from 2020 to 2023, they served as the Digital Chef at SkiStar AB. From 2011 to 2023, Heléne was a Board Member at KanMac AB, where they focused on healthy company growth. Heléne also worked at Nordic Leisure Travel Group AB as the Head of Digital & CRM from 2019 to 2020. Before that, from 2015 to 2019, they held various roles at Thomas Cook Hotels & Resorts, including Head of Digital & CRM and Deputy Director e-Commerce & Guest Engagement. In addition, Heléne was a Board Member at mcare sweden AB from 2015 to 2018. Heléne started their career at Thomas Cook, where they held multiple positions such as Head of CRM & Loyalty Thomas Cook UK, CRM & Customer Insight Director, CRM Manager, Head of Project & Process Management, Program Manager, and Business Development Project Manager. Prior to that, they worked as a Senior Financial Manager at Ving Sweden and a Finance Manager/Business Controller at Spies Sweden. Heléne's early career involved serving as a Group Business Controller at Scandinavian Leisure Group.

Heléne Wallin holds a Master of Business Administration (MBA) degree from Edinburgh Business School, Heriot-Watt University, which they completed between 2020 and 2021. Prior to that, they obtained a Bachelor DIHM Business Finance degree from IHM Business School from 1998 to 2000. Heléne also attended Key West Community College from 1993 to 1996, where they earned a degree in Business Administration with a focus on Business/Managerial Economics/Finance/Business Law/English/IT. In 1988, they completed a program in Accounting and Finance at Nacka Komvux, earning an EQF 4 qualification.