Brian Bacino

Chief Creative Officer at Pinnacle Advertising

Brian Bacino has a diverse and extensive work experience in the advertising industry. Starting in 1990, they worked at FCB San Francisco and Chicago in various roles, including AE, writer, ACD, CD, GCD, and ECD. During their time there, they directed award-winning campaigns for notable brands such as Levi's, Dockers, Hilton Hotels, Sega, and California Oranges.

In 2004, Brian became the Executive Creative Director at FCB San Francisco, where they managed a 35-person creative department and played a crucial role in transforming Dockers into an apparel brand inspired by the lifestyle of San Francisco.

Brian then joined Swirl Mcgarrybowen in 2007 as the Executive Creative Director, leading a creative renaissance and working on projects for clients such as eBay, Skype, PG&E, Jamba Juice, and Cisco WebEx. During their tenure, Brian developed a collaboration process called "The Studio Review," which brought client stakeholders together to review aesthetic categories and inform the creation of digital products, logos, and campaigns.

Brian's career also includes a role as CD/Film Director at Duncan/Channon, where they developed positioning and campaign direction for Esurance Car Insurance, leading to the company's purchase by Allstate.

Most recently, Brian served as the Chief Creative Officer at Pinnacle Advertising, where they oversaw creative initiatives for multiple Honda and Acura Dealer Associations. Brian also played a key role in the re-launch of Baker Street Advertising and led the development of integrated campaigns for Aston Martin, Nor Cal Honda, Sun-Maid Raisins, and the San Francisco Giants.

Throughout their career, Brian Bacino has demonstrated a passion for creative excellence, brand development, and integrated marketing strategies.

Brian Bacino attended Temple University, where they pursued a degree in BA Journalism. Their field of study focused on Journalism and Advertising. No specific information is given about the duration of their education at Temple University.

Links

Timeline

  • Chief Creative Officer

    January, 2012 - present