Paul Pinkman

Paul Pinkman, a practicing fine artist, brings together the disciplines of graphic and web design, information design and web development. In his work with PinPoint Strategies, he has focused on building brand identity through the design of company logos, clear web and mobile designs and supporting collateral materials, all of which support a cohesive view of a companies unique characteristics. He brings into play years of instructional design and digital marketing such as ecommerce, blogging and social networking. Mr Pinkman believes that successful design starts with clear information design. His background as a visual designer across many different media gives him a unique perspective in developing a visual signature for the company clients. He incorporates user centered best practices, information organization and graphic design for print. He takes into account not only the purpose and goals of the clients, but also the best way to articulate those purposes and goals to the target audience. His background includes working in advertising in New York, elearning development at AT&T, and founding an elearning and training company, CRK Interactive. He continues to exhibit and sell artwork regularly in the New York Metropolitan region.