Pismo
- Product Marketing Director
Product Marketing Director
Marketing · United States
Job description
Pismo
Our mission at Pismo is to replace the outdated infrastructure that still powers the backend of most digital payments. We are a technology company known for our leading core banking and payment platform. Our platform provides cloud-native solutions for core banking and payments, paving the way for a new generation of more sophisticated payment solutions. We're looking for talented people to help us deliver cutting edge solutions to ensure our customers enjoy world class solutions. We started in Brazil and are now almost 600 people globally. Come and join the adventure.
Summary
We are seeking a dynamic and experienced Product Marketing Director to lead our marketing efforts for our product portfolio and branding. The ideal candidate will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and growth. We are looking for a professional with strong analytical skills and passionate for crafting compelling product stories and positioning them in the market. This role requires a deep understanding of market trends, customer needs, and competitive landscape to effectively position our products in the market.
What you'll do
- Develop and implement comprehensive marketing strategies and assets to promote our platform globally and drive customer engagement.
- Collaborate with relevant data that can support our GTM strategy and competitive positioning for each of our key markets.
- Conduct market research to identify competitive landscape, customer needs, market trends, helping identify target markets and opportunities.
- Collaborate with cross-functional teams, including product, sales, engineering, and clients, to ensure alignment and successful execution of marketing initiatives and branding.
- Shape and maintaining the overarching identity, values, and perception of a company or product in the eyes of our target audience.
- Create compelling product messaging and positioning that differentiates our platform in each of our key markets.
- Support the sales teams with sales enablement assets that drive and accelerate sales.
- Define and track performance metrics and KPIs to measure the effectiveness of marketing initiatives, providing insights and recommendations for improvement.
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, innovation, and collaboration.
Minimum Qualifications
- 8+ years of experience in product marketing and branding, with a proven track record of success in driving product growth and adoption.
- Experience in banking, payments or SaaS industry.
- Strong understanding of market research, customer segmentation, and competitive analysis.
- Excellent communication and presentation skills, with the ability to effectively convey complex ideas to diverse audiences.
- Spanish or Portuguese fluency is a plus.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Proven leadership and team management skills, with the ability to inspire and motivate a team.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Pismo is a techfin providing a cutting-edge processing platform for card issuing, digital accounts, wallets, merchant management, and other next-gen payment solutions. We currently process millions of accounts for fintechs and large banks worldwide, from Latam and expanding into European and Asian markets, who launch next generation products using Pismo’s resilient and innovative infrastructure.Pismo’s growing list of innovative offerings include:
- Card Issuing: A fully featured platform for Visa, Mastercard, or private level issuing of credit and prepaid cards. Pismo’s platform allows its customers to control everything from client acquisition to account management.
- Digital Banking & Wallets: Pismo provides a transaction banking core for modern digital banking experiences, from easy client acquisition to enriched cash-in / cash-out operations and internal transfers / P2P transactions.
- Seller Management: From the onboarding to the daily management of each seller, Pismo’s platform runs a workflow process with pertinent settlement and commercial parameters for each transaction, such as MDR, clearing rules, settlement requirements, and days to pay.
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Our core values
Responsibility & Commitment
Responsibility and Commitment are key tenets of Pismo's business. In all of our interactions, ethics and honesty serve as guiding principles. Transparency and alignment are essential at Pismo to foster a culture of accountability where people do not take shortcuts and dare to be vulnerable. We encourage ownership and enable our employees to be a part of the solution to our challenges.
Challenging the Status Quo to Drive Change
Pismo is a disruptive company that knows we can’t count on what got us here to get us where we want to go. Instead of following trends, our team members create them. We strive for the best solution for every situation, not the easiest. Taking the ordinary or common sense route is insufficient. This is how we affect real change.
Minimum Friction Experience
Pismo's success depends on fluid, clear, and careful internal and external communication. Our solutions should address issues directly rather than causing new ones. We understand that learning and development is a positive outcome of necessary friction. We want our customers and employees to have a pleasant experience free of bureaucracy.
Collective Power
Pismo isn't simply mine, yours, or some other team's. All of our people have a good purpose for being here. Each of us, in our way, has the freedom to be ourselves and know we are accepted. Pismo values being a multicultural organisation. We are stronger, more efficient, and happier when we operate as a team.
Delivering Value and Excellence
Constant development is essential as it allows us to supply high-quality products and services while ensuring that we always bring value to our clients. Pismo recognises the importance of new information in breaking down boundaries and forging new possibilities. We pave the way and set trends by developing market-leading solutions.
Focus on People
People are a company's most valuable asset. That is why we prioritise attracting and hiring the best people, followed by personal and professional development. We invest in people's growth and empower them to take charge of their careers. We value work-life balance because we understand how difficult it can be to distinguish between work and life.
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Pismo is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Pismo does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Pismo also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.