Alex Willard

Alexandra’s early professional career involved leveraging her naval architecture credentials for automotive engineering, eventually becoming a technical specialist engineer working at Jaguar. In 2005 Alexandra founded and became CEO of a highly successful telematics technology company, Lysanda , which pioneered on board diagnostics (OBD) for automotive breakdown analysis, driver behavior and fleet management. Lysanda was acquired by the Tantalum Corporation in 2013, enabling a partial exit. Later in 2013 Alexandra formed her own advisory company, providing executive and senior advisory services to technology, automotive and insurance clients including Google, Accenture, Allianz Global Assistance and Admiral Insurance. In 2018 Alexandra joined Tantalum Corporation, initially as VP of Air.Car, and then became CEO of Tantalum and remained there until the company was restructured in May 2020.Alexandra then joined Imagination Technologies as Executive Entrepreneur in Residence, creating a new ‘Edge AI as a Service’ offering, known as Kynisys.ai.