Caroline Wu is an accomplished Director of Research at Placer.ai since 2022, specializing in shopping, retail, real estate, entertainment, tourism, big data, and real-time analytics. Prior experience includes serving as the Head of Consumer Insights - US Director at Unibail-Rodamco-Westfield, where brand positioning and portfolio optimization were key focuses, and as Vice President/Head of Insights and Intelligence at Omnicom, leading insights and strategy for entertainment brands. Caroline also contributed as a Senior Strategic Director at Kantar, spearheading brand development and innovation for Fortune 500 companies, and held roles at Fox, BrandCulture, Menlo Consulting Group, and Prophet Brand Strategy, where extensive consumer research and strategic planning were conducted. Caroline holds a Master of Arts in Sociology and a Bachelor of Arts in International Relations from Stanford University, along with a certificate in Political Science from Sciences Po.
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