Ashley Woodroffe

Ashley Woodroffe is an accomplished professional with extensive experience in sales strategy, partnerships, and digital innovation within the financial services industry. Currently serving as Head of GTM Canada at Plaid since December 2021, Woodroffe partners with banks and wealth firms to enhance their digital journeys. Previous roles include Director of Sales Strategy at Scotiabank, where oversight of enterprise digital payment sales and corporate cash management marked significant contributions, and Associate Director at BMO Capital Markets, managing a diverse portfolio across the Asia-Pacific region. Woodroffe’s educational credentials include an Hon. BA from the University of Toronto and an MBA in Global Management from IE Business School.