Heidi Saers

Heidi Saers has a diverse work experience spanning several companies and roles. Heidi currently works at Plan.Net Group as the Head of Programmatic & Platform Media, a position they have held since July 2022. Prior to that, they were the Group Head of Digital Media at Plan.Net Group from June 2019 to July 2022. Before joining Plan.Net Group, Heidi worked at Zenith as an Account Manager from January 2018 to May 2019. At Zenith, they also held roles as a Senior Media Planner (Digital) from April 2015 to July 2017, a Media Planner (offline and digital) from April 2012 to March 2015, and a Graduate Trainee Media planner from April 2011 to March 2012. Heidi's earlier work experience includes an internship at the Cologne Mayor's office, bureau for representation and events, where they were involved in organizing events with Mayoral attendance, writing press releases, and organizing press events. Heidi also had internships at Center TV in the TV newsroom and Radio Köln. Heidi's first internship was at GOLF MAGAZIN, where they worked in the newsroom.

Heidi Saers completed their Bachelor of Arts (BA) degree in Communication & Media Management from the University of Europe for Applied Sciences from 2004 to 2007. Heidi then pursued a Master of Arts (MA) degree in Communication and Media Management from Mediadesign University of Applied Sciences between 2008 and 2010. Additionally, they participated in a semester abroad at Hawaii Pacific University in 2006, focusing on Communication & Media Management.

Heidi Saers has also obtained several certifications. In 2022, they acquired the Twitch Gameplan Certification from Amazon, the Amazon Advertising Foundations Certification, and the Amazon DSP Campaigns Certification. Heidi also received the Meta Certified Media Planning Professional certification from Meta in June 2022. Furthermore, they completed the Display & Video 360 Certification Exam and the Campaign Manager Certification Exam from Google in March 2022.