William A.

William A. is a seasoned professional in analytics and market research with extensive experience in the sports and media industries. Currently serving as a Sr. Insights and Strategy Analyst at Playfly Sports since June 2015, William A. conducts comprehensive competitive analyses, translates research into actionable insights, and collaborates across departments for various research requests. Prior experience includes a role as a Research Analyst at Cox Media Group, where responsibilities involved processing Nielsen data, developing marketing presentations, and providing strategic performance estimates for programming. William A. began the career as a Research Intern at WABC-TV, focusing on analyzing television rating trends and market projections. William A. holds a Bachelor's Degree in Marketing from Kean University.