Ruuble Arora

Ruuble Arora is a seasoned digital marketing professional with a strong focus on Amazon advertising. As the Senior Digital Marketing Manager at PlayShifu since January 2021, Ruuble drives Amazon PPC campaigns, optimizing bids and audience targeting to enhance marketplace growth. Previously, Ruuble served as the Digital Marketing Lead for Amazon ads at Appi Products Pvt. Ltd, where responsibilities included managing various digital marketing campaigns. Earlier career experience includes a role as Senior Manager at HDFC Bank, coordinating corporate relationships, and as Senior Marketing Manager at Bank of India, where Ruuble led marketing and sales for the Retail Business Centre. Educational qualifications include a Post Graduate Certification in Digital Marketing and Communication from MICA and an MBA in Marketing from Amity University, complemented by a Bachelor of Engineering from M S Ramaiah Institute of Technology.