Nicola Caplin

Nicola Caplin possesses a diverse background in copywriting, account management, and visual merchandising, with experience spanning multiple industries. Currently serving as a Copywriter at Communix, Nicola previously held the position of Senior ASO Account Manager and ASO Account Manager at yellowHEAD, where Nicola developed growth strategies and optimized app store performance. Prior experience includes roles as a Web Content Writer at NLY Media, where Nicola increased visitor retention, and as a B2B Account Manager at Pixie Mood, managing client relationships and financial health. Additional roles at Aerie by AEO, Inc. and Aritzia involved merchandising and customer service excellence. Nicola holds a Bachelor of Arts degree in Business from Western University and a diploma in Business Management from Fanshawe College.