Hernán Méndez Cereceda

Hernán Méndez Cereceda has a diverse range of work experience in marketing and brand management in various industries.

Hernán currently works as a Marketing Manager at Mallplaza in Chile, where they lead a portfolio of malls and develops and executes marketing plans tailored to each market. Hernán has achieved significant improvements in brand rankings, sales, revenue, and customer satisfaction in the malls under their portfolio.

Prior to Mallplaza, Hernán worked at ENEX, where they served as the Brand Manager for Shell. Hernán was responsible for maintaining and enhancing brand equity through the development and implementation of marketing plans. Hernán also established strong marketing relationships with Shell Brand International and won two "Best Practice Awards" from Shell for their exceptional campaign and promotion strategies.

Before ENEX, Hernán worked at VIÑA SAN PEDRO TARAPACA as a Brand Manager, where they led the brand strategy for the company's portfolio in the Chilean market. Hernán successfully executed marketing plans and implemented innovation projects to enhance brand equity and achieve commercial goals.

In addition, Hernán has experience working as a Product Manager at Caja Los Andes, where they were responsible for managing communication and media plans for the organization's products and institutional brand. Hernán also worked at ProChile as a Trainee Comercial, conducting market research and organizing promotional events for Chilean exportable products.

Hernán began their career as a Marketing intern at 3M, where they gained practical experience in the marketing field.

Overall, Hernán Méndez Cereceda has demonstrated strong leadership, strategic thinking, and a proven track record of achieving goals and improving brand performance throughout their work experience.

Hernán Méndez Cereceda completed their education from 2008 to 2013. Hernán began their studies at the Universidad de Chile, where they pursued a Bachelor's degree with a major in Humanities and Social Sciences. Hernán then continued their education at the same institution and graduated with a degree in Commercial Engineering, specializing in Business Administration. Unfortunately, no specific information is available regarding their field of study during these educational periods.