Paola Prato

Principal Product Marketing Manager at Plume

Paola Prato has a diverse work experience in product marketing and brand management. Paola is currently working as the Principal Product Marketing Manager at Plume Design, Inc. Prior to that, they worked as the Senior Product Marketing Manager at Tonal, where they influenced product roadmap, developed marketing plans, and conducted research to expand the target market and increase customer lifetime value.

Before Tonal, Paola worked at Juul Labs as the Senior Global Product Marketing Manager, where they built the global product marketing team and led the creation of GTM plans and marketing programs. Paola also held the role of Product Marketing Manager at Juul Labs.

Paola has also worked as the Global Brand Manager at Otis McAllister, Inc. and as a Senior Associate Brand Manager at Diageo, where they successfully shaped brand strategies, implemented recruitment platforms, and developed integrated campaigns. Paola also held roles as an Associate Brand Manager and Consumer Insights Analyst at Diageo.

In addition to their corporate experience, Paola co-founded and served as the Director of Nosh Couture, where they sold products to fashion retail stores and participated in fashion bazaars to promote products and discover local fashion brands.

Paola Prato completed a Master of Business Administration (MBA) degree from Hult International Business School in 2015. In 2011, they obtained a certificate in Marketing from Universidad Metropolitana (VE). Prior to that, from 2006 to 2010, they earned a Bachelor of Business Administration (B.B.A.) degree in Management from the same university. In 2006, they studied English, oral speaking, business, and marketing at College of DuPage. Additionally, Paola Prato obtained a certification in Breakthrough Intensive from GAP International in 2013.

Links

Previous companies

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Timeline

  • Principal Product Marketing Manager

    July, 2023 - present