Fernando Puertas Martínez

Fernando Puertas Martinez has extensive experience in the media industry, with a focus on program scheduling, content management, and advertising operations. Fernando started their career as an intern at Viacom in 2010 before joining the company again in 2011 as a Production Assistant and Scheduler. In this role, they were responsible for managing on-air material for Nickelodeon and creating daily schedules for Paramount Comedy.

After their time at Viacom, Fernando worked at The Walt Disney Company as a Scheduler, Media Planner & Scheduler, and TV Advertisement Operations Coordinator. In these positions, they played a key role in planning and scheduling TV shows and campaigns, managing advertising spots, and coordinating with various teams to ensure the smooth transmission of commercials.

Following their tenure at Disney, Fernando joined WarnerMedia as an Ad Sales Operations Coordinator. Here, they analyzed TV channel ratings, liaised with AdSales representatives, and ensured the correct and timely transmission of commercials.

Currently, Fernando is working at Pluto TV as a Channel Editor and previously held the position of Program Scheduler. In these roles, they have been responsible for updating the scheduling and VOD section, creating programming highlights, and analyzing key performance indicators to develop effective programming strategies.

Throughout their career, Fernando has demonstrated strong organizational skills, attention to detail, and the ability to work well within cross-functional teams.

Fernando Puertas Martínez has a diverse education history in the fields of media communications, programmatic advertising, marketing, and videogame design. From 2006 to 2011, they attended the Universidad Complutense de Madrid, where they earned a Degree in Media Communications, focusing on media communications. In 2012, they obtained a Certificate in Advanced English from the University of Cambridge ESOL Examinations. In 2016 to 2017, they took an online course on Design and Development of Videogames at Deusto Formación, specializing in videogames and interactive content design.

Continuing their professional development, in 2019 to 2020, they attended KSchool for a program in Marketing, expanding their knowledge in this field. In 2020 to 2021, they enrolled in Skiller Academy's Programmatic Trader & Specialist Bootcamp, enhancing their skills in programmatic advertising. These experiences highlight Fernando's commitment to staying current in various disciplines and their dedication to their career growth.