Justine Fantillo

Justine Fantillo serves as a Trade Marketing Manager at Breakthru Beverage Group since May 2024, collaborating with Brown Forman to develop playbooks across Canada and enhance the sales team's processes and tools. Justine’s extensive experience at PMA Canada includes roles as Western Canada Customer Marketing Manager for Brown-Forman, BC Regional Trade Development Manager, and BC Retail Key Account Manager, focusing on retail sales and account management. Earlier positions at Breakthru Beverage Group involved territory account management across various channels. Initial experience in the beverage industry began at Diageo as a Merchandiser. Justine holds a Hospitality Management Diploma and a certification in Meeting and Event Planning from Vancouver Community College, along with training from ITTT in TEFL & TESOL.