Luke Ferrar

Luke Ferrar is a seasoned professional in the music industry, currently serving as Senior Innovation Director at Polydor Records since October 2016, where responsibilities include shaping and implementing digital strategy across various platforms and innovating HR structures. Previously, Luke held positions at EMI Records, including Innovation Director and Head of Digital, managing digital platforms for artists. Additional experience encompasses roles in marketing and social media at Sonic Media and account management at Harvest Digital, where Luke developed comprehensive digital marketing strategies. Luke began a marketing career at Cummins Power Generation, focusing on a major rebranding project, and holds a BA HONS in Marketing from Bournemouth University.