Samantha Hoberg

Samantha Hoberg has work experience in marketing and influencer management. Samantha started working as a Werkstudent Influencer Marketing at Pomélo+Co. in October 2021 and later became a Junior Marketing Manager DE at the same company in October 2022.

Samantha also worked as a Social Media & Influencer Marketing Manager at Upper Hand®, a Berlin-based start-up, from February 2021 to May 2021. In this role, Samantha was responsible for creating an online marketing strategy with a focus on influencer marketing and content planning. Samantha successfully managed 10 paid influencer marketing campaigns to increase brand awareness in the Dutch market.

Furthermore, Samantha had an influencer marketing internship at nuud | fresh armpits worldwide from August 2020 to January 2021. During this time, they managed 30-40 unpaid influencer collaborations per month, incorporating all aspects of the campaign process. Samantha also contributed to the creation and pitch of campaign ideas for TikTok and presented data-driven insights related to influencer marketing activities. The goal of their internship was to optimize and localize nuud's influencer marketing strategy, targeting the German and British audience while increasing brand awareness and preference.

Samantha Hoberg has a diverse education history. Samantha first pursued their International Baccalaureate diploma from 2016 to 2018 at the International Baccalaureate institution. Samantha also obtained a High School Diploma with Merit during this time from the International School Hannover Region.

After completing their high school education, Samantha pursued a Bachelor of Arts degree in International Communication from Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen. Samantha studied at this institution from 2018 to 2022.

During their undergraduate studies, Samantha also completed a minor in Media Psychology from HU University of Applied Sciences Utrecht (Hogeschool Utrecht) in the year 2021.

Furthermore, Samantha earned a Master of Science degree in Marketing from King's College London. Samantha attended this institution from 2023 to 2024, specializing in Marketing.

Aside from their formal education, Samantha has obtained additional certifications. Samantha holds an IB Diploma from the International Baccalaureate, obtained in 2018. Samantha also acquired an Advanced Google Analytics certification in January 2021, which they acquired from the Google Digital Academy (Skillshop).

Additionally, Samantha has completed various workshops to enhance their skills. Samantha participated in an Advanced Acting Workshop, an Introductory Dance Workshop, and an Advanced Singing Workshop, all conducted by the Abs-Cbn Corporation (Star magic workshops) in Manila, Philippines. The months and years of completion for these workshops are not specified.